ad:tech comes to New York next week with three action-packed days at the Javits Convention Center. hi5's top sales and marketing executives will be at the show, including Mike Trigg's participation in the "Branded Entertainment in the Digital Age" panel on Wednesday, November 4 from 11:00-11:50 AM, immediately after the opening keynote.
From ad:tech's site: "This dynamic panel will focus on the evolving roles product integration and product placement are playing in content as digital transforms all media. Our panel of experts will look at how new technologies and platforms are changing the way content is created, distributed, consumed and interacted with as well as analyze the impact that digital media and platforms are having on traditional media companies as they adjust their business and advertising models. This panel will also discuss how innovative, new media companies have arrived on the scene to offer compelling and unique online branded entertainment opportunities. Join us as we solicit your feedback and discuss how and where can marketers get the best bang for their branded-entertainment buck."
The panel will be moderated by David Lang, President of MindShare Entertainment. Panelists include:
From ad:tech's site: "This dynamic panel will focus on the evolving roles product integration and product placement are playing in content as digital transforms all media. Our panel of experts will look at how new technologies and platforms are changing the way content is created, distributed, consumed and interacted with as well as analyze the impact that digital media and platforms are having on traditional media companies as they adjust their business and advertising models. This panel will also discuss how innovative, new media companies have arrived on the scene to offer compelling and unique online branded entertainment opportunities. Join us as we solicit your feedback and discuss how and where can marketers get the best bang for their branded-entertainment buck."
The panel will be moderated by David Lang, President of MindShare Entertainment. Panelists include:
- Mike Trigg, VP of Marketing and Business Development, hi5
- Nathan Coyle, Agent, Digital Media and Entertainment, Creative Artists Agency
- Jordan Levin, CEO, Generate
- Greg Johnson, Senior VP, Digital, William Morris Endeavor Entertainment
- Bladimiar Norman, Senior VP of Marketing, 42West