Bill Gossman, CEO of hi5, will be discussing best practices for monetizing internet traffic through direct user payments at MediaPost's upcoming OMMA Global event in New York City. The panel discussion, titled "Make 'em Pay or Let 'em Play? Publishers Get Serious about Free vs. Fee", will be held at 12:00 PM on Monday, 21 Sep, 2009 at the Marriott Marquis.The session will be moderated by Pam Horan, President of the Online Publishing Association, and Bill's fellow panelists will include James Smith, Chief Revenue Officer at The Huffington Post; Geoff Cook, CEO of myYearbook; and Steven Brill, Co-founder of Journalism Online. Visit the OMMA Global site for more information on the event and speakers.